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Ginetta Unveils ‘Proper Yorkshire’ Brand Partners For Le Mans

5th June 2018 • Ruth Harrison-Davies

Ginetta is taking the pride of Yorkshire with them to Le Mans later this month (14 – 17 June). Six of the White Rose’s leading brands have partnered with the G60-LT-P1 project ahead of what is undoubtedly the biggest race in the manufacturer’s sixty-year history.

Bullion Chocolate, Harrogate Spring Water, Laurel Vines, Slingsby Gin, Wold Top Brewery and Yorkshire Tea have all joined Ginetta in taking on the Le Mans 24 Hours. 

Harrogate Spring Water will be making sure everyone stays fully hydrated in the hot French weather with a selection of their still and sparkling water. Based in Harrogate, North Yorkshire, Ginetta’s LMP1 drivers, engineers and guests will be refreshed by one of the best-known water brands on the market.

If you’re a G&T fan, Slingsby Gin will be keeping glasses charged. Like Ginetta, they are Yorkshire folks who like to do things differently, think differently and embrace a different vision to others. For hundreds of years, discerning individuals have visited the picturesque Yorkshire town of Harrogate to restore body, mind and soul by relaxing, indulging and socialising. The team behind Slingsby Gin have sought to capture the spirit of Harrogate, synonymous with its beautiful and restorative nature, and deliver it in a bottle.

Clare Whitaker, Marketing Director at Spirit of Harrogate said;“We are proud to be involved with another passionate local business who are flying the flag for Yorkshire.”

For those who are partial to a chilled glass of white, look no further than Laurel Vines. Based in East Yorkshire, this motorsport mad family business produce a selection of white and rose wines, which guests of Ginetta will be sipping on as the G60-LT-P1 cars start their twice-round-the-clock endurance race.

Rebekah Sargent, Sales Manager at Laurel Vines said;“We have chosen to partner with Ginetta as they are a business in Yorkshire who are doing the extraordinary. At Laurel Vines we feel this mirrors so well with our vineyard, as both companies look to push the boundaries and prove that quality products can be made in our county. Our director also has a passion for motorsport due to his previous involvement in racing too, this has created a wonderful opportunity for our award-winning wines to be showcased on an international stage.”

If it’s a proper Yorkshire brew you’re after, Taylors of Harrogate has the answer. With over 1,000 Yorkshire teabags packed into our race truck, the Ginetta family won’t have to go far to get a ‘proper brew’. Whether you’re a milk and two sugars fan or a builder’s tea with a biscuit; all tastes are catered for.

Beer drinkers are covered too as we’ve joined forces with Wold Top Brewery in Driffield, East Yorkshire. This

family business is run by the third and fourth generation Mellors. The team there pride themselves on brewing superior quality beer from home-grown barley and water that is gently filtered by the chalk of the Yorkshire Wolds and drawn from the farm's own borehole.

Alex Balchin, Director at Wold Top Brewery;“As a Yorkshire-based family business, we love working with like-minded companies to promote Yorkshire and all the marvellous things and produce that comes out of it! We were really pleased when Ginetta approached us to partner with them at Le Mans as it's an iconic race with so much history and prestige behind it.

"Manufacturing, whether it be cars or beer, is something that we consider of great importance, and being able to showcase this, together with the Yorkshire brand, is a brilliant opportunity and we're grateful to Ginetta for choosing us to work with."

Last but not least, guests will be keeping their sugar levels topped up with a selection of chocolate from Sheffield-based Bullion Chocolate. Inspired by the ancient Maya Indians, the team behind the brand source the finest cocoa beans from across the globe; and produce single origin, craft chocolate from bean to bar.